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Posted on Friday, June 29, 2018

4 Things they don’t teach students in business school

Reading time: 2 minutes, 49 seconds. Contains 564 words

1. How to recruit staff

Recruitment is an art form. Building the right team is essential to  getting a business off the ground and to keeping it running. Knowing what questions to ask is only part of the recruitment process. It is also important to know how to make sense of the answers, how to find out how whether and how to recruit for skill or attitude or both, how to assess whether the applicant is a good fit for the existing team, and other factors. Business schools might teach students the theoretical HR practices around the recruitment process but not the practical steps of the recruitment process itself. 


2. How to keep a team motivated and engaged

Congratulations! You now have a team. The next step is to keep your team motivated and engaged for the long-haul. Business schools might teach students the theory of Maslow’s Hierarchy of Needs but what exactly does this mean in practical application? How do you measure how motivated and engaged a team is? How do you get a team to be more engaged? Can you truly motivate everyone to feel engaged about their job? How do you keep a team engaged in a job market where the next job opening is available at the click of a button (It’s like how to keep a partner committed long-term if the next available date is available via the next swipe on Tinder) ?


3. How to sell

Sales are the basis for any business. No sales = no business. Unfortunately, many people have a negative connotation around sales which is a shame because sales - if well done- can be a beautiful process and beneficial to all parties involved. Business schools might teach you the theory of the psychology behind sales but not the practical application of how to identify prospects and which stage of the sales process they are at, what questions to ask, when to proceed with a sale and when it might be the right thing to drop it.


4. How to provide customer service and deal with customer complaints

The sales process is only the start of the relationship with a customer. What is equally as important as a smooth sales process is a smooth after-sales process and ongoing customer service. Business schools might teach students about Herzberg’s Two-Factor Theory and it’s theoretical application to customer satisfaction but what does this look like in practice?

As a business grows it will be impossible to keep 100% of customers happy 100% of the time and it is therefore also important to know how to deal with and accept customer complaints (especially in the digital age) and how to listen and extract the constructive feedback from it that will help both the business and (future) customers.



Universities are often criticised for not teaching enough practical skills and application of theory but reality is Universities cannot teach absolutely everything. University is only the start of a  student’s career and therefore offers the basis on which to build upon after graduation.


If you are a student or graduate interested in acquiring the above skills one way to do so is by starting your own business. Student Haus offers students and graduates the opportunity to become a Student Haus Partner and if you’re interested in finding out more please contact and our team will be happy to help further !

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